Brand Strategy Workshop

Brand Clarity for Service-Based Businesses.

Together we refine your business's manifesto, identify your brand's personality, discover your audience and create your brand messaging system.

Learn how it works

Unsure of your messaging & branding?

Planning, creating, and communicating what you offer to your audience & having a brand identity plan doesn't have to be overwhelming.

This workshop is designed to assist you in gaining brand messaging & identity clarity.

Get a clear plan for your brand.

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After this workshop, you will have memorable messaging and clear branding.

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We’ll answer these critical questions:

What is the purpose and vision of your brand?
What are your core values that support the brand's mission?
Who are your customers, and what are their challenges?
How should your brand's messages be communicated?
How might we ensure our team members & customers know our manifesto?

Core Workshop Components

Brand Manifesto

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We'll clarify what the brand stands for & how it should look & talk.

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Target Audience

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We'll discover your audience's challenges & ways to connect with them.

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Gap Analysis

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We'll explore ways to differentiate your brand from your competitors.

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Message System

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We'll create messaging that clearly explains what you offer.

How It Works

Part 1

Understanding the Business

First, we will learn more about your company to understand your business's core function and what are the products & services you offer. Then, we'll clarify your business goals to ensure that we understand the business's objectives. Following this, we will discuss the company's mission & vision to understand where you see your business going. Will we also discuss the core values that help you do your mission well and bring your vision to life.
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Part 2

Target Audience

Here we will discover the Total Available Market (TAM). The TAM would be the overall revenue opportunity available to a product or service if 100% market share was achieved. Following this, we make market segments the company can serve with its current product or service. We will create customer personas to clearly understand what the right customer looks like. And use the customer journey map to understand your customer's experience better.

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Part 3

Brand Value Proposition

During this part, we will explore gaps in the market and learn about how other businesses that also solve your ideal customer's problems. We will also create your brand value proposition to create a statement that communicates what your company offers to your customers and how you differ from your competitors. This part will be the foundation of your brand's messaging system.

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‍Part 4

Brand Personality

Here we will develop a unique voice for the brand is to ensure that when communicating with customers, the true personality of your brand shines through. We will also discuss brand visuals, including imagery, fonts, and colors, to establish the brand's look & feel to ensure that every element resonates with the desired audience. This will help foster strong connections between customers and the company, leading to increased trust and loyalty for the long-term.

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Part 5

Brand Strategy & Guidelines

Finally, we will bring it all together and outline your business goals and strategic branding into a single document. And to ensure your business has a consistent tone of voice and look & feel, we will create a brand guideline that acts as an authoritative source and "point of truth" for your branding components. These guidelines will include elements such as typography, images, color scheme, and messaging system which make up your business's visual identity and tone of voice.

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Who Is This Workshop For?

This workshop best serves service-based companies with clear business goals and objectives that need a strategic marketing partner to help define their audience and clarify their branding.

100% Collaborative

We believe that both parties should bring 100% to the table.

Growth-Focused

We'll stay focused on what leads to growing your business.

Customer Centered

Keeping the customer at the center of all of our designs.

Your Workshop Facilitator

Hello! My name is Jay, and I believe that clarity & simplicity is key when it comes to establishing a strong brand messaging and identity. I've worked in the marketing & communication industry for over a decade, and I've learned that one thing is true. The best companies have memorable messaging and clear branding. That's why I created this brand strategy workshop to help service-based businesses like yours create memorable messaging and a clear plan for your branding.

Image of Jarmal Wilcox at Orange Lamp Studio.

Trusted by agencies, services businesses & non-profits.

The best investment into your business is starting with a clear plan that you believe in.

The goal of the workshop is to create memorable messaging systems and a clear plan for your branding.

Price

$5,947

Length

1-2 Weeks