Customers aren’t independent thinkers at all times, particularly when making decisions. From deciding what coffee to buy in the morning to making big purchases like buying a new vehicle, many of us depend on the advice, opinion, and perspective of others.
Thanks to the internet, we now have a wider scope to learn about products and services before shelling out money. We don’t have to be confined with just what our coworkers, family, and friends have to say — we can research what people worldwide think through a simple search.
This is where customer feedback comes in.
What Is Customer Feedback?
Customer feedback is the term used in relation to the information given by customers on their experience with a product or service. Most companies obtain such reviews through a poll or a satisfaction survey. They may also interview them or ask them directly for feedback. Marketing teams can also obtain reviews passively by setting up a place where people can voice their complaints, compliments, or general comments.
Why Is Customer Feedback Important?
Customer feedback is important because it allows you to know if your customers are getting the most value from your products or services.
Not knowing whether or not customers are getting value will make it impossible for your marketing teams to measure customer health and retention. You’ll also not know which ones are loyal and need nurturing.
3 Examples of Positive Customer Feedback
Here are three positive customer feedback samples you should look out for:
1. You Want Detailed Feedback
When getting feedback from a satisfaction survey, you want reviews that explain why a specific customer had a great experience with your business. These are useful to help prospects understand what sets you apart from others.
2. Reviews That Describe Various Aspects
Besides being detailed, the positive client feedback you want is those that describe various aspects of customer experiences.
3. Positive Customer Feedback That Provides Overviews
Short customer reviews that provide an overview of how a product or service impacted their work are great in helping build brand credibility.
Tips on How To Get Feedback From Customers
Asking for feedback is one of the best ways to get reviews for your business. Here are some tips to consider when requesting positive customer feedback:
- Send a follow-up email with a customer feedback survey after a person has used a product or service
- Text your customer satisfaction survey to users after patronizing your business
- Incorporate surveys using your WiFi network
- Use a mobile become to request reviews from your customers
- Leverage web app surveys to gather feedback from people who have used your website
Conclusion
Getting customer feedback is one of the most important elements businesses today should perform if they want to remain competitive. Leveraging positive client feedback can make companies stand out from others.
By following the tips in this post, you should be able to know what reviews to look for and how to get feedback from customers the right way.
